If you're not advertising on search engine result pages, then you're only hurting your own business. By advertising on search engines like Google and Bing, you're able to reach members of your target market when they're extremely hot - that is, they're in a buying mindset.

Don't understand? Here's an example...

Imagine your business sold plumbing services. If someone has a burst pipe in their house, the first thing they're going to do is jump on Google and search for something like 'Plumber in Camberwell', 'Plumber near me' or 'Plumber available today'. This kind of buyer is what we like to call a 'buyer in heat'; they're in a buying mindset and are just looking for someone to solve their problem (i.e. the burst pipe).

Now let's imagine that you were able to show up at the very top of Google when people are searching for these things.... what would that do for your business?

Not only will it increase the number of inbound leads you have, but also improve the quality of leads.

We Don't Bite!